myPilot
Pilot Flying J is the largest operator of travel plazas and fueling centers located extensively across North America and seeks to improve the journey for drivers both on the road and at the pump. To follow through with that brand proposition, a redesigned app with new features and services includes a sleek and intuitive design. This design concept was well-received and resulted in new business acquisition.
All On-Board
A streamlined on-boarding process identifies driver types and provides options to select specific interests in order to best tailor the app for the user. The visual design developed into a simplified and iconographic system that carries throughout the rest of the experience.
Numbers Game
Members can earn rewards and discounts through in-app purchases of services at various locations. This dashboard, as well as more data-driven administration flows, offers a clear and cursory glance thanks to carefully considered information hierarchy.
