Hyatt

Initially proposed for Hyatt’s direct marketing email campaigns, our updated redesign was so well received that it now extends across Hyatt’s entire brand: on digital platforms (including web, mobile app and social), on-site signage and collateral, and customer loyalty program. We crafted a timeless, elevated brand refresh that is above all else— accessible and inclusive. Welcome to the World of Hyatt.

The Friendly Concierge

Elegant typography, rich textures, natural color palettes, and location photography invoke a premium hospitality experience.

Agency – Forsman & Bodenfors
Client – Hyatt
Role – Design Director

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