Kinetic
As one of the largest providers of high-speed internet for rural communities, Kinetic faced significant decrease in consumer confidence and sales due to an outdated and poor user experience. My design direction includes vibrant gradients paired with energetic photography to modernize the brand, with clear information hierarchy and ample white space. Utilizing an atomic design approach, I established a modular foundation that would inform the overall design system.
Team Effort
Collaboration between visual design, user experience, product and development teams achieved both business and technical requirements for complex functionality surrounding elaborate shop and check out features with multiple interdependent logic queries and system checks.
Old But New
Collaboration between visual design, user experience, product and development teams achieved both business and technical requirements for complex functionality surrounding elaborate shop and check out features with multiple interdependent logic queries and system checks.
